Custom USB flash drives can be a fantastic way to boost brand recognition, show customer and employee appreciation, and gain exposure. This is true whether your organization is in the technology industry, the nonprofit sector, or something in between.
After all, the Advertising Specialty Institute’s 2019 Global Ad Impressions Study found that 58 percent of consumers own promotional USBs and keep them for an average of 13 months. But how do promotional USBs have such a strong impact, and why should you buy them? That’s what we’re here to find out.
Universal Serial Bus (USB) flash drives are small devices that are used for the storage of digital files. They can be used to store:
Documentssuch as DOC and PDF files
Photossuch as JPG and PNG files
Videossuch as .AVI and .WMV files
Musicsuch as MP3 and WAV files
Software applicationssuch as music players and word processors
Operating systemssuch as Windows and macOS
By simply plugging a custom USB flash drive into a device with a corresponding USB port, such as a computer, phone, or tablet, almost any type of file can be downloaded to the drive or uploaded to the device. For example, a user could download a PowerPoint presentation onto their USB flash drive at home. Then, they could use that flash drive to upload their presentation to a shared computer at their next meeting.
USB flash drives are known by a number of names, including:
And more ...
Given the prevalence of cloud storage, like the kind used by services such as Google Drive and Dropbox, it may seem like USB drives run the risk of becoming obsolete. However, that couldn’t be further from the truth.
USB drives have several indispensable benefits that other web-based storage methods do not:
Security: Unlike web-based storage methods, a custom USB flash drive can only be accessed by the person who physically possesses it. This means that USB drives can’t be hacked by attackers in another location.
No internet reliance: USB drives don’t require an internet connection to store or transfer files. This means that users won’t need to find a WiFi hotspot to access their important documents or favorite music.
Marketing and promotion: Since USB drives are physical objects, they can be custom printed with any brand logo or promotional message.
Suffice it to say, promotional USB drives are exceptionally portable, durable, and useful devices that won’t be going out of style anytime soon.
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